Making critical business decisions based on the most accurate and up-to-date data is a must-have for your organization to survive – it's tough to argue with that statement these days. Organizations must be agile enough to adapt to changes in the market and to enact new strategies that respond to emerging market trends. The past decade has seen many businesses fail because they lacked the infrastructure needed to foresee and respond to changes in their markets or weren't fast enough to execute a changing strategy (think Circuit City and Polaroid). On the other hand, the past decade has also witnessed the emergence of new companies that came seemingly out of nowhere and became market leaders (think Google), forcing existing market players to adapt or die.
Having the right BI strategy can make all the difference. Will your business have the insight and flexibility needed to compete with emerging trends in the next decade? Or will you join the growing list of companies who've closed shop because they failed to foresee a way for their product line to exist among the competition?