A Visual Guide to Customer Analytics
Recorded Date: Wednesday, July 17, 2013
Speaker: Dwight deVera, SVP of Professional Services at arcplan
About this webinar:
It’s been popular for a number of years to talk about having a “360 degree view” of your customers, but achieving it in our world of silo’d data has been another matter. You know how difficult it can be to connect individual silos of information into one integrated view. You likely have many systems and technologies in place at your organization, and it falls on you, the decision maker, to waste time assembling the pieces necessary to come up with a view of your customers from these different systems.
This webinar is a back-to-the-basics, practical guide to getting a 360 degree view of your customers. We cover how to combine metrics in self-service dashboards that give everyone in your company a better understanding of your customers, and the ability to spot trends, identify opportunities to cross-sell, up-sell or simply target them more effectively, and ultimately optimize your customer relationships.
In this webinar, we present:
- The sales, operations, financial, and customer support metrics you should be looking at
- A way to leverage available systems and technology to remain nimble with your metrics (prioritizing and subscribing to them)
- A solution for pulling together silo’d data into one integrated view
With half of the world’s businesses expected to embrace the bring-your-own device (BYOD) trend by 2017 and more than 80% of employees already using personal devices in the workplace, it’s more important than ever to make your business intelligence mobile-enabled. In surveying our customers, arcplan has found that those deploying mobile BI cite the need to deploy apps to many devices while maintaining a consistent design and low maintenance effort. So our next platform release this Fall is built on the concept of DORA – Design Once, Run Anywhere – the ability to create BI apps one time and have them automatically adapt their layouts to appear optimized on the end user’s device. And in today’s world, that can be a huge range of devices:
But even with DORA, dashboard designers need to do some work. The process involves laying out the dashboard elements for each screen size up front so the application can call up the optimized format. So let’s review a few things you’ll want to keep in mind as you design your company’s mobile dashboards.
Another Kscope is behind us! This was the third time arcplan has exhibited at this annual conference put on by the Oracle Development Tools User Group. New Orleans was the perfect host city as it provided great entertainment options after hours, and gave us an excuse to adorn attendees with Mardi Gras beads in arcplan colors! We also enjoyed catching up with attendees we’ve met at past Kscopes and several arcplan customers who were in attendance, including Turner Broadcasting and Bristol-Myers Squibb.
Of the 1400 attendees (attendance has risen by about 100 per year over the past several years), we found that half seemed to be business users and half were more on the IT/development side. Everyone who stopped by our booth was open about the systems they have in place, how they’re functioning, and the challenges they’re experiencing. We spoke with many attendees who:
- are looking for a replacement for their cumbersome reporting tools
- lack mobile access to reports and dashboards
- need access to Essbase data alongside data from other Oracle and non-Oracle systems
- want to fill the gaps in their Hyperion planning process
Several remarked on their extended OBIEE implementations (2+ years and counting…) and how they need an interim solution for reports and dashboards. They were delighted to see arcplan’s capabilities and excited by our drag-and-drop designer tool – and of course by our ability to deploy enterprise projects in less than 4 months.
The survey is run by BARC, the Business Application Research Center, a leading independent software industry analyst specializing in Data Management and Business Intelligence.
The BI Survey 13 is strictly vendor-independent: BARC does not accept vendor sponsorship of the survey, and the results are analyzed and published without any vendor involvement.
You will be able to answer questions on your usage of a BI product from any vendor. Note that your rating will only be relevant for arcplan if you declare arcplan as your preferred product. Your answers will be used anonymously and your personal details will never be passed on to vendors or other third parties.
As a participant, you will:
- Receive a summary of the results from the full survey
- Be entered into a draw to win one of ten $50 Amazon.com vouchers
- Ensure that your experiences are included in the final analyses
It should only take about 20 minutes to respond to the questionnaire. Thank you for your participation!