A Visual Guide to Customer Analytics
Recorded Date: Wednesday, July 17, 2013
Speaker: Dwight deVera, SVP of Professional Services at arcplan
About this webinar:
It’s been popular for a number of years to talk about having a “360 degree view” of your customers, but achieving it in our world of silo’d data has been another matter. You know how difficult it can be to connect individual silos of information into one integrated view. You likely have many systems and technologies in place at your organization, and it falls on you, the decision maker, to waste time assembling the pieces necessary to come up with a view of your customers from these different systems.
This webinar is a back-to-the-basics, practical guide to getting a 360 degree view of your customers. We cover how to combine metrics in self-service dashboards that give everyone in your company a better understanding of your customers, and the ability to spot trends, identify opportunities to cross-sell, up-sell or simply target them more effectively, and ultimately optimize your customer relationships.
In this webinar, we present:
- The sales, operations, financial, and customer support metrics you should be looking at
- A way to leverage available systems and technology to remain nimble with your metrics (prioritizing and subscribing to them)
- A solution for pulling together silo’d data into one integrated view