Business Intelligence Blog from arcplan
24Aug/110

Web 2.0 & Business Intelligence – BI Gets Personal

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Today’s TDWI newsletter, BI This Week, featured an interview I had with writer Linda Briggs on how Web 2.0 functions boost the power of BI. I thought our readers might like to check it out, so here’s an excerpt and a link to the full text. Enjoy, and if you have additional questions for me beyond what’s answered in the Q&A, leave a comment!

Q&A: Web 2.0 Functions Boost BI’s Power by Linda Briggs

Bringing search and Web 2.0 into next-generation BI improves user access and the decision-making process.

Combining BI with simple search capabilities and Web 2.0 functions such as user-contributed content can make it more powerful and pervasive — leading to the era of BI 2.0. “BI users should be able to create an iGoogle or myYahoo,” says Tiemo Winterkamp, senior VP of global marketing at arcplan, a company that offers BI analytics and search tools that access multiple data sources in their native environments.

“That’s when BI gets personal, because it has your own content,” Winterkamp adds, “and if you can share the content and make it searchable for others, you close the loop. That’s BI 2.0.”

BI This Week: When we talk about bringing Web 2.0 functionality into business intelligence, what sort of functionality do you mean?

Tiemo Winterkamp: Primarily, I mean the functions that all of us already know how to use from Google, Amazon.com, Ebay, Facebook and other Web 2.0 sites. First, it’s search — most of the things we do on the Internet today start, more or less, with an unstructured search. Then it’s commenting — usually by writing text, but lately we’ve seen the addition of audio and video commentary becoming more popular. Rating is another quick feedback option, represented by stars, +1’s, or Likes. Perhaps the best part about these Web 2.0 functions is that nearly everyone knows how to use them by this point, so no education is required.

The idea of bringing Web 2.0 into BI is important because it allows employees to use these already acquired skills to enhance the business information they use every day. It encourages them to interact with the data in new ways and share information amongst themselves so the best data rises to the top, investments are made in keeping the best and most-used systems and reports, and decision makers better understand the value of their overall BI investments.

Click here to continue reading this interview on TDWI.org >>