Even though BI has been around for decades, misconceptions still persist. These myths harm BI’s reputation and can make it difficult to achieve buy-in from stakeholders. Let’s review a few of the common misconceptions I’ve come across in my work as a BI consultant.
1) Dashboards = Business Intelligence
Certainly dashboards with at-a-glance views of KPIs are the most common form of business intelligence, but they’re not the only mechanism for consuming BI content. Many companies use dashboards for quick reviews of very important metrics, but just as many are running monthly or even daily reports with their BI software. Many of our customers use arcplan to send daily financial reports to entire departments every morning. Other BI models include self-service ad-hoc reporting, which goes beyond traditional static reporting, and data discovery, where analysts interactively explore data from multiple sources in a BI interface. Then there are many BI platforms that enable users to use BI like social media – collaborate with peers, leave comments, annotate graphs and more. The truth is, business intelligence solutions nowadays are flexible enough to accommodate however your users want to work. Don’t limit yourself to thinking dashboards are BI. They can help you monitor your business performance easily and should be a part of your BI mix, but think about what other forms of BI can contribute to the success of your initiative.
2) The most popular BI tool must be the right one for my organization
When it comes to BI, one size doesn’t fit all. The hype surrounding popular solutions doesn’t necessarily translate to value for your organization. You should evaluate whether the solutions on your shortlist are compatible with your data architecture, whether they’ll address users’ specific requirements, and whether they’re scalable for future development. You might set yourself up for failure if you only shortlist “hot” vendors. Need a starting point? Try analyst evaluations like BARC’s BI Survey. Its analysis can help you build a list of vendors to evaluate based on product capabilities and user feedback.
3) BI ROI is questionable
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