My series on planning visualizations has so far explained how to use the right chart types to tell your plan’s story. Today I’ll wrap up with a focus on using visualizations to show how your plan will hold up as the fiscal year progresses. The charts below display forecasts that are based off of 12-24 months of historical data used to predict future results.
Plan vs. Actual Spend: Bullet Visualization with Linear Regression
Good planners know that a plan shouldn’t simply be created, approved and then left to rot on a shelf somewhere. Plans should be managed and updated throughout the year. Even the best plans require changes, especially when it looks like you might be getting off track.
Say you’re a marketing director for a retailer and your fiscal year begins in January. In March, you’re starting to wonder if there will be enough funds in the budget by September to do your holiday season advertising. There’s a way to predict this information, even if you’re only a few months into the fiscal year. A finance professional might run a linear regression and stick a table in Excel to show the progressions of the budget over time. But as a marketer, you’re a visual person and might better understand a bullet chart. Plotting the actual data (in yellow) against the plan data (in gray), it’s easy to see that marketing expenses were understated in the plan from the beginning, or you simply overspent early on and won’t recover without making adjustments to spending. The red bars show just how far off spending will be vs. the plan if you don’t take corrective action:
In my previous post on this topic, I covered why planning visualizations are important for an audience of planners without finance backgrounds: they prioritize content and separate the signal from the noise so planners know at a glance what areas of the plan need their attention. Today I’ll underline the importance of using the right chart types to tell your plan’s story. The idea is that visualizations should enable planners to prioritize the largest areas of their plans and see exactly what parts need adjustment, without forcing them to read anatomically correct financial statements or have a deep understanding of planning terminology.
Particularly, the term “variance” can be incredibly confusing to non-finance department heads who are tasked with managing budgets. Variances of actual spend compared to the budget are either positive or negative, indicating which direction the line item deviates from the plan. In general, being under budget is a positive variance, and being over budget is a negative variance. But things get weird when you’re looking at expenses vs. income and it’s hard for regular planners to make sense of it all. So the best way I can think of to help non-finance planners understand their plan performance better is to simply use terms like “favorable” and “unfavorable” instead of “positive” and “negative” (i.e. “you’ve got an unfavorable variance for airfare because of the unplanned training course in Las Vegas that your whole team attended”) and to introduce planning visualizations that simplify complex concepts like variances.
Horizontal Bar Graph
A horizontal bar graph with red and green bars is an ideal visualization for a budget statement because it’s straightforward and eliminates confusion. In the example here, the budget categories are prioritized from most unfavorable to most favorable. We see that relocation and airline expenses are the most unfavorable – they’re the most over budget – and they are emphasized by being in red at the top of the graph. But reallocating funds from the most favorable categories – incentives and salary – can alleviate the problem. Incentives and salary are the most under budget; we’ve spent less than we’ve planned and there may be funds that can be moved to the relocation and airfare categories.
The horizontal bar graph visualization tells the story of which items are doing well, which items are doing poorly, and makes it obvious where adjustments can be made.
Waterfall or Bridge Chart…
In a perfect world, all of your organization’s planners would have superior analytics acumen and the financial know-know to create the best plans for their department. But unlike the photo that comes with every picture frame, there’s no such thing as the perfect planning family. Planners don’t necessarily fall into traditional groups like Financial Planning and Analysis (FP&A) or Management. Think about your marketing and sales directors – their primary function within the organization doesn’t require a finance degree but they are still expected to take on planning roles for their departments.
Non-traditional planning managers have their own special needs and thankfully, software development has come a long way in accommodating them – particularly planning software with built-in reporting and dashboard capabilities. If your planning solution supports data visualization, take advantage! By presenting your plan data in charts and graphs, you can focus planners’ energy on areas where they can make the biggest impact.
The underlying problem of many budgeting and planning processes is that data is organized and optimized for machines, not people. Unless you’ve had some formal education in this area, reading a chart of accounts/cost centers can be overwhelming. Understanding an anatomically correct financial statement can take years. Take for instance a physician or head nurse who is tasked to create a budgetary plan for his or her department – these individuals are trained to save lives, but probably cannot create a budget to save their own lives. The way to make budgets work for these types of planners is through smart data visualizations.
An ideal way to start visualizing content is to…
Visualizations to Make You a Better Budgeter
Recorded Date: Thursday, June 13, 2013
Duration: 30 minutes
Speaker: Dwight deVera, SVP of Professional Services at arcplan
About this webinar:
Wouldn’t you love it if your budgets told you where you can make the biggest impact? If you no longer had to sift through pages and pages of numbers looking for ways to cut spending and hoping those changes will make a difference?
The next big trend in planning is tactical planning dashboards that plot your plan data on charts that point out exactly where budget vs. actual will start to go south, what cost centers are having the most negative impact on the budget, and at what point products start to become unprofitable. These visualizations are a much more effective way to see where you can impact your budget than learning how to read an anatomically correct financial statement and guessing where adjustments should be made.
- A visualization model that tells you where to focus your energy to make the biggest impact on your budgets and plans
- The chart types that are most effective for your plan data
- Examples of planning dashboards you can emulate
This webinar is for:
- Non-finance professionals who need help becoming better budgeters and planners
- Finance professionals who want their plan users to be more effective
Essential Budgeting & Planning System Components – Part 5: Tactical Planning Dashboards with Visualizationsby Dwight deVera
For my final post in this series, I’ll cover tactical planning dashboards as a component that shows planners where they can make the changes that have the biggest impact on the plan.
Data visualization has struck a chord with many executive decision-makers as a way to condense large amounts of information, format it in a way that’s easy to digest and understand, and most importantly, reveal vital business insights that can help them make better decisions. Thankfully, visualizations are not reserved for executive decision-makers; similar types of visualizations can be beneficial for planning managers too.
Planning dashboards allow planners to see the whole picture at a glance, determine whether their plans are favorable or not, and provide guidance for where to direct their attention. When budgets are out of alignment or plans are going astray as the year progresses, the visualizations on a planning dashboard say, “look exactly here – this is your problem – this is where you can make an adjustment that will have a real impact – the other changes you’re going to make are a waste of time.”