Business Intelligence Trends 2013: The Breakthrough of Do It Yourself BI and the Breakup of Big Databy Markus Gisske
arcplan recently examined the trends that will shape the BI landscape in 2013 – self-service BI, collaboration, and mobile BI. Under the umbrella of Do It Yourself BI (DIY BI), these trends will come to the forefront and big data will lose steam. It might be controversial to say, but we have our reasons.
Enterprises are demanding an increased focus on cost reductions and customer profitability – typically under business users’ purview – which constantly impacts the development of BI as business users are driving future trends. In 2013, business users will demand easier ways to access and analyze data, pushing their employers to purchase the self-service tools that BI vendors have been developing over the past few years and leading to a true breakthrough of DIY BI. Beyond that, the big data challenge has not yet been solved with an easy-to-digest solution, causing a lot of the hype to die down next year (for good reason). Let’s examine these trends further:
DIY BI Part I: Self-Service BI
In the past, BI was limited to a few expert analysts and users in the IT department. No doubt it has come a long way since. More and more BI users are taking over tasks traditionally dominated by IT developers, such as report development, dashboard creation, and ad-hoc reporting. In fact, Forrester Research advocates that 80% of BI tasks should be in the hands of business users themselves – and these business users need easy-to-use interfaces, programming-free BI app creation, the ability to search, write-back and drill-down, and data exploration capabilities.
In 2013, the delays associated with IT will be brushed aside in favor of the speed, control, and rapid access that comes along with self-service BI. The demand will increase for modern ad-hoc tools that allow users to directly tap the corporate data warehouse and provide a high degree of flexibility to slice-and-dice the data for insight on the fly. In-memory technology, advanced visualizations, and the broader emergence of HTML5 will support developers in creating multifaceted web-based apps that run on any device via a standard web browser and offer simple, intuitive self-service features every type of user can enjoy. Users will become more self-sufficient in 2013, able to get the information they need in order to optimize and accelerate their decision making processes.
DIY BI Part II: Collaboration
Fueled by the big data hype and the need to extract greater business value from data, investment in business analytics software is on the rise. Many companies have begun to tap into the potential of big data analytics and this number is predicted to increase according to recent reports by the International Data Corporation (IDC). IDC forecasts that the market will continue to grow at a 9.8% compound annual growth rate through 2016 to reach $50.7 billion. Perhaps to a less aggressive extent, interest in Collaborative BI is also on the rise, with top performing companies incorporating collaborative techniques to share knowledge throughout the enterprise according to Aberdeen’s extensive 2011 research report on Collaborative BI. The demands for agile insight and self-service are changing the landscape of BI, driving the need for Collaborative BI, which uses social functionality to improve business decision-making. Separately, the benefits of deploying analytical tools and taking advantage of collaborative techniques are appealing for any organization seeking streamlined operational success – but the payback of merging these initiatives could be even more rewarding.
Analytics is gaining traction in the BI arena due to the need to explore massive amounts of varied information (what we now call big data), extract valuable insight, and quickly deliver these insights to the users who need it. Initiatives geared toward improving analytics utilize technology that gathers and organizes data from disparate data sources and provides a platform for in-depth analysis, yielding benefits such as improved business operations and agility, increased sales, and lower IT costs. So it’s no wonder that organizations are making significant investments in the analytics market.
Collaborative BI, on the other hand, seems to be the new kid on the block…
Collaborative BI enables employees at every level to make meaningful decisions for their areas of responsibility, backed by easily-accessible information and analyses. With 15% of BI deployments containing collaborative elements by 2013 according to Gartner, it’s time to start evaluating the kind of Collaborative BI solution that will work for your enterprise. To help, we’ve defined the top 5 criteria you should consider:
1. Integration of disparate systems
Integration of varying systems is a challenge for most businesses, but one that can be overcome with the right Collaborative BI solution. Enterprises often have several different stand-alone solutions for BI in place as well as other decision-relevant – often unstructured – content that is disconnected from BI systems. Your Collaborative BI solution should act as a bridge between these disparate systems, connecting them with a simple search function that delivers results from multiple BI vendors, third-party systems like SharePoint or e-mail, documents, articles, and user-contributed content. It should also allow users to open and use any report, analysis, or document within the Collaborative BI interface so that switching between tools is unnecessary.
2. Flexibility & personalization
Collaborative BI systems must allow users to perform a variety of actions, from contributing content to bookmarking to knowledge sharing. The ability for users to submit content to enrich the Collaborative BI system is paramount for system affinity and adoption. Who better to contribute content than users themselves – those who are making everyday business decisions with their available data? Users must be able to upload relevant information and reports from external sources (Salesforce.com for example) as well as bookmark items as favorites. In our own Collaborative BI solution, arcplan Engage, users have BI Walls where they can pin frequently-viewed reports or snippets of dashboards. In this way, each user can configure their own personal Collaborative BI environment.
3. Availability on any device