Recently we have seen a dramatic change when it comes to deciding which screen size to design a new report or dashboard for. It’s always been a struggle for BI app designers to optimize applications to fit to the different sizes of desktop PCs and laptops, but adding mobile devices like smartphones and tablet PCs to the mix makes it even more complex.
The most natural solution of the past was to design two different views – one for the desktop and one for mobile deployment. But we no longer recommend this approach as the lines between different device categories are blurring.
Netbooks are encroaching on notebook and iPad territory, coming closer to their display capabilities. iPad has initiated a storm of new devices from other vendors with similar screen size. Even worse (from an app design point of view), Internet giant Amazon.com launched its Kindle Fire, whose screen size sits between traditional smartphones and tablet PCs. And now new devices like the Galaxy Note and the Galaxy III by Samsung, whose screen sizes are between the iPhone and the Kindle Fire, have found their own fans.
Although size does matter, screen size is not the sole point to consider when designing BI apps. There’s orientation to consider – which devices are optimized for portrait or landscape orientation – and on top of this, different vendors also offer a wide variety of pixel density – defined by pixels per Inch (PPI). For example, the new iPhone 4S with its Retina Display is able to display more pixels on its 3.5″ display than a decent netbook.
For app designers, it is impossible to create separate reports for every device, especially at organizations where BYOD (bring your own device) is the standard. This would end up being a total nightmare from a maintenance point of view. So what can we do? It’s time for a new and intelligent approach that will allow us to use one app and one report or dashboard layout for all devices.
Mobile business intelligence is a necessity for executives, remote staff and sales people who need access to business-critical data at all times. Its benefits are numerous and go beyond return on investment. They’re often intangible and hard to describe (and therefore it’s sometimes hard to justify a mobile BI investment). There are many articles from the CIO or CEO’s perspective, but we wanted to hear directly from business users. So we surveyed arcplan clients and compiled a list of priorities for an effective mobile BI solution from the users’ perspective. Their priorities reflect what users around the world expect:
1. Value Beyond ROI
While management insists on concrete ROI for business intelligence expenditures, users are more concerned with the value of BI solutions in their lives. Mobile BI derives its value by delivering at-a-glance views of business-critical information at all hours of the day or night so whether users are traveling, in meetings, or in a different time zone, they can grab their smartphone or tablet PC and get information that helps them take action.
As BI (literally) moves into the hands of business users, it delivers another important benefit: freedom. Specifically, mobile BI gives users the freedom to view reports as needed, without help from IT and without the limitation of an office setting. Mobile BI users include account managers en route to client sites, supervisors on the plant floor, and store managers who never sit behind a desk – all of whom need data to make decisions at all hours of the day. With mobile BI, different work schedules no longer stand in the way and users become more self-sufficient with the freedom to access information anytime.
3. Bring Your Own Device (BYOD)
The “BYOD phenomenon” refers to users who bring their personal devices into the workplace and connect to the corporate network. It allows users to mix business and personal applications on their own mobile devices rather than carrying separate phones and tablets for work and life. Many mobile BI strategies allow for BYOD so users who prefer Android can use those devices even if the company regularly issues Blackberry phones, for example. In order for this strategy to make sense…