We have so many best practice customers to spotlight that it’s hard to keep up! This time I’d like to introduce you to Deutsche Flugsicherung GmbH (DFS), an air traffic control corporation with 5,600 employees in charge of the safe navigation of about three million flights across German airspace. In addition to managing the control towers of 16 international airports in Germany, DFS is also a global provider of consultancy and training services, and develops, markets, and implements air traffic control, tracking, and navigation systems. It’s for this purpose that DFS implemented arcplan in mid-2009 as a decision-support system for the prioritization of sales projects.
What is DFS doing with arcplan Enterprise that makes their solution one to emulate?
1) Their BI solution answers questions.
It may seem simplistic, but really, isn’t business intelligence, first and foremost, about getting your questions answered? In the case of DFS, their primary question was “How do we proactively and systematically develop the market, rather than wait for potential customers to come to us?” This led to a Market & Competitive Intelligence System (MCIS), created with arcplan Enterprise, where all sales and marketing information is stored. DFS employees can now get the answers to any conceivable question, from “What are the planned investments at this particular airport?” to “How many competitors have installations at this airport?” The answers to these questions help staff to prioritize projects so that the ones with the highest probability of closing are at the top of the list.
2) Their BI comes to them.
You may have heard someone say “sure, your BI does take-out, but does it deliver?” Any BI system can crunch numbers and wait for you to come along and get them (take-out). But not all BI is created equal when it comes to data delivery. DFS’ arcplan solution (in fact, any arcplan solution) allows users to schedule the delivery of reports and dashboards, removing the need to run the application or pull up a URL on your browser. Employees on the go – especially road-warrior sales people – need their BI delivered to them at a certain time. You may want a particular report emailed to you every other day at noon – that’s possible with arcplan, and DFS takes advantage of it.
3) The right KPIs improve decision-making.