Business Intelligence Blog from arcplan

Mobile BI’s Hype vs. True Adoption Rates


Is mobile BI more than just hype? We think so.There’s no denying the hype around mobile BI. But how much of this talk is actually put into action? According to The BI Survey 10, the world’s largest independent survey of BI users published this week by the Business Application Research Center (BARC), only 8% of companies using BI software access reports on mobile devices! That’s a surprisingly low number considering how much BI vendors (including arcplan) have been promoting it as the next big thing, how many analyst reports and surveys have been devoted to it, and, of course, how many companies seem to be clamoring for it. Let’s consider the factors that contribute to this low adoption rate and evaluate whether there’s any redemption for mobile BI adoption in the future.

It should come as no surprise that the heaviest consumers of BI are the folks behind the desk. In a recent post on mobile BI, we called out these users specifically to include account managers, research analysts and finance managers – the “first to arrive and last to leave” crowd. Because their work is best accomplished behind a desk, there’s less likelihood that they’ll need to rely on a smartphone or tablet PC for reporting or analysis. So this huge subset of BI users can’t be relied upon to be the first adopters.

Who else isn’t adopting mobile BI right now? Apparently the executive set. A major reason for low adoption rates, according to BARC, is that the prime candidates for mobile BI usage – namely executives and high-level managers – are too busy to even run reports and would actually prefer to be fed information by someone else. In other words, they’d rather trust someone else to quickly tell them what they need to know.

Even with these two major factors, 8% still seems like quite a low adoption rate, so what else could be going on here?

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