Traditionally, one of the first steps to designing a dashboarding or reporting solution is to determine what screen size to use as a basis for layout. Typically, the solution’s layout will be designed to look good on a “standard” laptop. The smaller screen resolution looks a bit small on large monitors, but at least the whole application fits on the page. But that can’t be the ultimate goal, right? The advance of responsive design allows for mobile devices to view the same content, but allows for the application to be scaled up to larger monitors as well. When creating responsive applications, it is important to keep in mind what device is being used to access the solution. This should determine how much and what kind of data to provide the end user.
Over the years, there have been several forces behind the surge of mobile devices. With the influx of devices in today’s market, unlike the limited options you were once faced with, now there is something for everyone no matter your style, color, or operating system preference. On top of this is the introduction of Quadcore to tablets, 4G, and the continuous adoption of HTML5. This proliferation of devices gave rise to the phenomenon of BYOD.
With the emergence of this trend, businesses realized they had decisions to make and quickly: Do they stick to their current policies and only support company issued devices? Do they adjust their current strategies and infrastructure to support new BYOD policies? In hindsight, with the growth of BYOD, lurks the inevitability of having to create apps for each screen for the large number of devices, which is not only time consuming but requires resources. In the end, companies want end users to be happy and productive while ensuring your IT departments sanity.
For a lot of people, business intelligence = dashboards. Since they’re so relied upon to present at-a-glance views of KPIs and to guide decision-making for business leaders, it’s critical that dashboards are well-formatted, easy to read and simple to navigate. Let’s explore the dashboard design trends that resonate with today’s executives.
1) Flat UI will continue to grow
In 2014 clean beats clutter. Users are drawn to crisp, clean interfaces, often with tile-based layouts. Windows 8 was influential in creating this flat design and Apple followed suit with iOS 7. Business leaders can quickly access and interpret data when information is presented in an uncluttered interface.
2) Mobile First
Has your business intelligence software under-delivered on value? I don’t only mean the ROI of your BI – I also mean simply how valuable BI is to your organization. Is its use engrained in your company culture? If it’s not, you’re in the majority. By some estimates, 80% of corporate data isn’t accessed by BI users. How important to your culture can BI be if it’s only touching 20% of your data? But this isn’t an article about big data or social data – this is an article about changes you can make this year to improve how valuable BI is to your company, to increase the number of users who rely on it, and to make it essential to your everyday operations. You’ve likely paid between $100,000 and $1,000,000 for your BI system – why not squeeze every last drop of value out of it?
1) Pump customer data into your analysis
Is there a company in the world who can say “We have access to all the data we need about our customers”? A 360 degree view of customers is something every company seems to be chasing. Though it might seem like an elusive goal, you can take the first steps by integrating data from your CRM, accounting and customer support systems into your BI dashboards and reports to enable analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends, identify opportunities to cross-sell, up-sell or simply target them more effectively. Your BI platform likely connects data from multiple sources, so why not take advantage of this inherent value by getting your platform to assemble the necessary data for you so you don’t waste time manually integrating data from all these different systems. It might not be quick to incorporate customer analytics into your BI initiative, but more companies are finding it essential to the continued value of their business intelligence and the success of their company.
Learn more about customer analytics in our blog series, which starts here.
2) Set up alerts and delivery
Everyone loves a good comeback. Stories about celebrities like Robert Downey Jr. and Britney Spears climbing back to the top after falling so far capture our collective imagination. Movies like Rocky and Cinderella Man – about underdogs making a comeback – inspire us to think we ourselves can rebound from any setback.
Is your business intelligence dashboard the underdog at your organization? Dashboards have been around for decades, with some companies not putting the time and effort into updating them regularly to keep pace with the innovations in BI and the growing expectations of users.
Done correctly, BI dashboards are indispensable resources for decision makers, capable of bringing the most pertinent information to the forefront so leaders can take action. Conversely, BI dashboards that fall short of meeting the needs of business leaders will take a back seat in the BI toolbox or be forgotten about entirely. In order to keep decision makers coming back for more, BI dashboards must serve up relevant information, keep pace with new trends in technology, and at the same time maintain visual appeal. Read on for the 3 reasons why your BI dashboard may need a comeback.
Your KPIs aren’t KPIs…