The focal point of many BI tools today is to get the right information to the right people at the right time so they can analyze company data and make well-informed decisions. The ‘right people’ are not only the ones at the very top of the food chain; we find that decision makers exist at all levels. Thus, the sharing and exchange of information is increasingly important in modern businesses.
Collaborative BI is a growing trend that merges business intelligence and social media tools and amounts to business users determining what the most valuable and relevant data in their organization is and sharing it to improve decision-making across the board.
Collaborative BI often goes hand-in-hand with the term “self-service BI.” It makes sense, since self-service BI tools make it easy for business users to access and analyze data without having to go through IT. These trends are all about the 85% of potential users in an organization who normally don’t partake in BI, but can benefit from it as much as the other 15%.