Last week I had the pleasure of attending Collaborate 13, the Technology & Applications Forum for the Oracle Community, for the first time. Over 5,000 Oracle experts, users, and partners assembled in Denver, Colorado for a week of education and networking.
I was there as arcplan’s Director of North American Alliances to build and expand our partner community. As the most widely-used third-party BI frontend to Oracle Essbase, I was looking to meet with Essbase experts as well as Hyperion and OBIEE consulting and systems integration firms. Collaborate was an excellent way to get in front of these companies, who can benefit by adding arcplan to their solutions portfolio. I found a great deal of interest and acceptance of our positioning: arcplan as a lower cost, less complex, and quicker-to-implement solution than OBIEE; our extensive connectivity within and outside of Oracle databases; and our ease of use for developers and end users.
My colleagues mentioned that last year at our booth, the common theme of conversations was the challenges IOUG and OAUG members were experiencing around budgeting and planning. This year, however, the conversations tended toward challenges around reporting and dashboards – the importance of connecting all their data sources and making meaningful use out of the data they already have without having to build additional repositories or metadata layers. arcplan is a lightweight, flexible alternative to the Oracle and SAP BI tools many companies have in place that aren’t meeting their needs.
While I met with partners and our team manned the booth, our CEO Roland Hölscher attended Collaborate’s educational sessions…
I just returned to Germany after spending last week in Las Vegas for the Collaborate 12 conference. arcplan had a booth at the show, billed as the “Technology & Applications Forum for the Oracle Community,” for the first time in 4 years. We’ve noticed trade shows having a bit of a renaissance and this one – with 6,000 attendees – was no exception. With our strong Oracle customer base and our billing as the most widely-used BI front-end to Oracle Essbase, we thought 2012 was the perfect time to return to Collaborate. And after our great experience at KScope 11, the Oracle Developer Tools User Group Conference last year in Long Beach, we want to participate in more conferences where the attendees are the users and creators of BI applications in their enterprises. Collaborate turned out to be a terrific (re)addition to our lineup.
The conference kicked off with a keynote from Oracle CIO & SVP Mark Sunday on “IT at Oracle: The Art of IT Transformation to Enable Business Growth.” His presentation stressed the importance of simplifying IT, which complements arcplan’s vision and our 2012 tagline: It simply works™. With our focus on reducing infrastructure and helping our customers leverage what they already have, this message really resonated with us.
The rest of the session topics reflected Collaborate’s heterogeneous nature as a melting pot of three different user groups (OAUG, IOUG and Quest)…