Last year on this blog, our SVP of Global Marketing Tiemo Winterkamp said that 2012 would be the year that mobile design standards emerge. In the same article, he predicted that Microsoft would be back in a big way with a new design language called Metro that would make mobile apps friendlier than ever. He was right on both counts, except that now Metro is called “Windows 8 design” or “Modern UI Design,” rumored to be because of possible infringement on the name of a company called Metro AG. Either way, Windows 8 is influencing mobile interface design well beyond Microsoft products. In fact, it’s transforming the way we design mobile BI apps − for the better.
Why do mobile apps need special design rules? A parallel is how nearly every company has a mobile version of their website. It’s the same content but it adapts to the user’s device, incorporating larger buttons, bigger fonts, etc. This idea is known as Responsive Design (depending on the target device, a completely adapted layout will be launched). Mobile traffic is currently only 10% of all global web traffic, yet we’ve created a set of design standards for experiencing websites on mobile devices. In the same way, mobile BI use is a small percentage of overall business intelligence usage, but it’s growing and it demands to be accommodated.
So why does arcplan advocate the Windows 8 design style for mobile apps?