Over the years, there have been several forces behind the surge of mobile devices. With the influx of devices in today’s market, unlike the limited options you were once faced with, now there is something for everyone no matter your style, color, or operating system preference. On top of this is the introduction of Quadcore to tablets, 4G, and the continuous adoption of HTML5. This proliferation of devices gave rise to the phenomenon of BYOD.
With the emergence of this trend, businesses realized they had decisions to make and quickly: Do they stick to their current policies and only support company issued devices? Do they adjust their current strategies and infrastructure to support new BYOD policies? In hindsight, with the growth of BYOD, lurks the inevitability of having to create apps for each screen for the large number of devices, which is not only time consuming but requires resources. In the end, companies want end users to be happy and productive while ensuring your IT departments sanity.
Has your business intelligence software under-delivered on value? I don’t only mean the ROI of your BI – I also mean simply how valuable BI is to your organization. Is its use engrained in your company culture? If it’s not, you’re in the majority. By some estimates, 80% of corporate data isn’t accessed by BI users. How important to your culture can BI be if it’s only touching 20% of your data? But this isn’t an article about big data or social data – this is an article about changes you can make this year to improve how valuable BI is to your company, to increase the number of users who rely on it, and to make it essential to your everyday operations. You’ve likely paid between $100,000 and $1,000,000 for your BI system – why not squeeze every last drop of value out of it?
1) Pump customer data into your analysis
Is there a company in the world who can say “We have access to all the data we need about our customers”? A 360 degree view of customers is something every company seems to be chasing. Though it might seem like an elusive goal, you can take the first steps by integrating data from your CRM, accounting and customer support systems into your BI dashboards and reports to enable analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends, identify opportunities to cross-sell, up-sell or simply target them more effectively. Your BI platform likely connects data from multiple sources, so why not take advantage of this inherent value by getting your platform to assemble the necessary data for you so you don’t waste time manually integrating data from all these different systems. It might not be quick to incorporate customer analytics into your BI initiative, but more companies are finding it essential to the continued value of their business intelligence and the success of their company.
Learn more about customer analytics in our blog series, which starts here.
2) Set up alerts and delivery
Modern websites and applications must work well for both end users and developers; they need to keep users happily engaged on their preferred device while maintaining the sanity of developers working behind the scenes. Responsive Design is an approach to web development that caters to both groups. The idea is to present the same content regardless of the device type, but the layout “responds” to the device “asking” for the content. In the business intelligence world, it means a master app can be designed one time, then slightly reconfigured for each device with very little effort – no copy and no separate app. Users get an optimized experience that keeps them coming back.*
Responsive Design is gaining traction with many organizations today due to the rapidly growing number of people who depend on mobile devices for access to business information. Mobile users cite benefits like increased efficiency and productivity, improved communication, and streamlined business processes, and 85% of IT managers agree that mobile devices make their company more efficient. Getting on the Responsive Design bandwagon is the way to ensure that your business apps meet your employees’ needs while maximizing the use of your IT team’s time.
Whether you decide to responsively design your website or your business applications – and in many cases, internal business applications are websites, including web-based mobile BI apps for business intelligence dashboards and reports – here are some of the benefits of a Responsive Design approach for users and developers…
Responsive Design is the backbone of next-generation mobile BI. Responsively designed BI apps enable you to deploy one application to all devices – one design that adjusts to any screen size, keeping development simple and maintenance efforts low. Here are some guidelines to keep in mind when designing responsive content for a mobile interface.
1. Use tiles or panels
Design content in a series of modular tiles or panels. The tiles can then form a grid layout, which makes it easy for users to scan the app for relevant content.
2. Think symmetry
When designing tiles, make them symmetrical in terms of height and width. In so doing, you’ll be able to rearrange content easily and even re-use it between multiple BI apps.
3. Shrink your work
Not every piece of content visible on a large screen needs to be present on a smaller tablet or smartphone screen. Pick out the most relevant content for a mobile audience and hide unnecessary features that only make sense on a desktop app.
4. Shrink images
Remember that smaller devices such as smartphones have limited bandwidth, so stick to images that can be resized proportionately and downsized to a lower resolution to save space.
In the wake of the BYOD movement, organizations are challenged to support multiple devices for accessing business information while providing the best mobile experience for end users. Seamless mobility is now an expectation for many knowledge workers who rely on smartphones and tablets to do their work. With arcplan 8, our latest release, we offer unparalleled flexibility for mobile business intelligence deployments for developers and users alike. arcplan 8 was designed with the principles of Responsive Design in mind. Developers can use our HTML5 client to build state-of-the-art BI applications that only need to be designed once, yet can be deployed on any mobile device. Let’s examine the 5 principles of Responsive Design – design principles that are simple and effective, and can be used as a guideline for developers to create responsive mobile BI applications:
1. Design with mobile in mind.
Designing with mobility in mind leads to a better user experience across all devices and platforms. When designing a BI dashboard application, think of the charts as modular tiles. These tiles will need to be rearranged depending on the device’s screen size and orientation, so it helps if they are designed with similar widths and heights. Desktop monitors and tablets in landscape orientation can accommodate all the tiles arranged in two rows, but smartphones and tablets in portrait mode will be better served by tiles stacked on top of each other so the charts are large enough to be understood without too much zooming.
2. Start with the smallest device first.