Business Intelligence Blog from arcplan

Collaboration – the Future of Decision Making?


Perhaps every generation says this at least once, but I believe we’re in the midst of a very interesting time. The world is getting more social everyday with Facebook, Twitter, and LinkedIn, where we can find old friends, colleagues and even relatives online with a single click. We may even find new people to follow through social media tools’ recommendations and can form relationships online and offline with them. Hundreds of millions of users are making decisions online all the time – who to follow, what content seems interesting, what topics to promote.

Our social media feeds make it obvious who to engage with about a particular topic – a friend may post frequently about sports and you can go to him with thoughts or questions – but that type of insight is not widely available at the place where we spent most of our time: work. We lack intelligence when it comes to the enterprise decision making process. It follows that we should apply the same principles of social media in our corporate environments to identify which colleague can help us make decisions. Applying social media functions that allow users to rate, tag, and comment about corporate content is the answer. Enterprises gain insight into the most used reports and dashboards at the company, report authors get instant feedback and enhancement requests from users, and users gain from the existing expertise of colleagues.

This idea has led to a new category of business intelligence software that Gartner describes as Collaborative Decision Making (CDM) and Collaborative BI. Gartner considers such platforms an emerging trend to fill the gap in decision support for tactical and strategic decisions most often made by knowledge workers.

“By 2013, 15% of BI and analytic applications will combine BI, collaboration and social software in decision-making environments.” – Gartner Group

BI vendors are following this path, creating matching solutions that serve as an interface to your wealth of corporate data. Is the market ready to deploy these solutions?

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