Business Intelligence Blog from arcplan
6Jul/100

What To Do With Your Social Media Data

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We’re all seeing that social media needs to be part of our business strategy. We interact with clients on customer portals, respond to complaints on Twitter, network with partners on LinkedIn, and read the web chatter to assess the general sentiment about our business.

The media cranks out new statistics weekly – your number of Twitter followers, Facebook fans, LinkedIn connections, blog subscribers – but how do they really help us? Is social media a distraction or an attraction? Is there anything valuable in the seemingly endless amount of unstructured information that can help us make better business decisions that affect our bottom line? Yes, indeed there is. Successful organizations are collecting, analyzing, and presenting this data to the C-suite to get an enhanced view of their brand, their customers, and their prospects.

Many businesses simply don’t know where to start when it comes to aggregating the unstructured data from social media sources, let alone how to use that data to influence decision-making and drive performance. Social media data can be used not only to measure how the market perceives you and your competitors, but also to pick up early trends that can drive product development, product delivery, marketing messaging, etc. A visual representation of customer sentiment and conversation topics, for example, is necessary to really understand what’s happening on the web.

So what should you show on your newly-devised social dashboard? This depends on the goals you’re trying to meet with your social media efforts.

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