Mobile business intelligence is poised to skyrocket in 2012 and beyond. With up to 80% of users expected to access BI exclusively on their mobile device within 2 years*, mobile BI has become a critical part of many businesses’ IT strategy. As the desire for mobile BI grows, businesses are jumping rapidly into the pool – in some cases, without fully forming a long-term strategy or managing users’ expectations, which can lead to low adoption rates or ultimately project failure.
Businesses should avoid the following pitfalls as they dive into mobile BI deployments:
1) Expecting true feature parity. When users are introduced to mobile business intelligence, they may expect it to offer the feature richness they enjoy on their laptops or PCs. Unfortunately, mobile BI does not currently allow actions like “drag-and-drop,” so it will never be quite the same experience. To make up for this, mobile BI apps should leverage device-specific controls and gestures that allow for zooming in and out and should make use of large buttons and easy navigation to make the experience as user-friendly as possible. Preparing users to miss some features but embrace others is the way to ensure a smooth transition from desktop BI to mobile BI.
2) Ignoring mobile design standards. Mobile device screen resolution necessitates BI application redesign – not always a full-scale redesign of an existing BI app, but at the very least adjustments to font sizes, charts, and buttons to accommodate a smaller screen size. In addition, an app for a smartphone will have different requirements than one for a tablet. While a 9- inch tablet can display an entire dashboard at once, a smartphone BI app should limit users to a list of reports that lead to individual charts. As mobile BI grows in popularity, we will undoubtedly see organizations design their dashboards and reports with mobile in mind, enabling even easier deployment.