Business Intelligence Blog from arcplan

The Business Benefits of Responsive Design


business-benefits-responsive-designModern websites and applications must work well for both end users and developers; they need to keep users happily engaged on their preferred device while maintaining the sanity of developers working behind the scenes. Responsive Design is an approach to web development that caters to both groups. The idea is to present the same content regardless of the device type, but the layout “responds” to the device “asking” for the content. In the business intelligence world, it means a master app can be designed one time, then slightly reconfigured for each device with very little effort – no copy and no separate app. Users get an optimized experience that keeps them coming back.*

Responsive Design is gaining traction with many organizations today due to the rapidly growing number of people who depend on mobile devices for access to business information. Mobile users cite benefits like increased efficiency and productivity, improved communication, and streamlined business processes, and 85% of IT managers agree that mobile devices make their company more efficient. Getting on the Responsive Design bandwagon is the way to ensure that your business apps meet your employees’ needs while maximizing the use of your IT team’s time.

Whether you decide to responsively design your website or your business applications – and in many cases, internal business applications are websites, including web-based mobile BI apps for business intelligence dashboards and reports – here are some of the benefits of a Responsive Design approach for users and developers…

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