Two Decades of Customer Experience
Like any distributed company, MIGROS group must improve performance in each individual location while steadily expanding the number of stores it operates. Growth and customer satisfaction are the highest priorities. Creating new locations and expanding old ones requires a precise analytical instrument. arcplan Enterprise creates the basis for a detailed and forward-looking site analysis solution.
"We no longer plan new locations without this tool."
Peter Gosteli, former location planner and current sales manager at the Migros cooperative in Aare
Customized system for analyses
With arcplan Enterprise, MIGROS will have a flexible and comprehensive system that leverages data housed in a Fox Pro database. Simple to operate and supplied with current information, this arcplan system provides reliable data for site analysis.
Making future-proof decisions
Targeted information helps in forecasting and in making correct decisions about locations whilst keeping an eye on profitability and clients needs.
MIGROS, bwv IT solutions and arcplan
The solution presented here allows MIGROS to perform an objective quantitative assessment of market locations. One of arcplan's partner companies, bwv IT solutions AG in St.Gallen, was selected to develop this system.The site application was originally developed by bwv IT solutions together with the MIGROS cooperative in Bern. The information system was deployed early in 2000 throughout the entire MIGROS cooperative association and is used by all ten individual cooperatives. The OBI home improvement chain that cooperates with MIGROS in Switzerland is also linked to the system.
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