Ravensburger Buchverlag backs arcplan Enterprise

Ravensburger Buchverlag has been in existence since 1882 and is a byword for high-quality books for children and young people. Around 450 books appear every year with more than 1,700 titles available. Ravensburger Buchverlag, which employs around 100 inhouse and external co-workers, needed a solution to deliver:

  • targeted, up-to-date, detailed sales data,
  • multi-layered, individual and meaningful reports, and
  • better quality of information for analyses.

"The most useful aspect of the new arcplan application for our publishing company is the fact that we can monitor daily analysis updates and comparisons of how sales of new products are developing. This means, for example, that, working with the marketing department, we can carry out more targeted and effective promotional measures."
Peter Nowottny, Sales Manager

The solution based on arcplan Enterprise provides tremendous advantages to the responsible managers, e.g.:

  • improved business management through up-to-date information,
  • sales development managed through historical analyses,
  • implementation of effective promotional measures as a result of accurate, flexible analyses, and
  • user-friendly operation leads to reduction in support requirements.

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