A Visual Guide to Customer Analytics

It's been popular for a number of years to talk about having a "360 degree view" of your customers, but achieving it in our world of silo'd data has been another matter. You know how difficult it can be to connect individual silos of information into one integrated view. You likely have many systems and technologies in place at your organization, and it falls on you, the decision maker, to waste time assembling the pieces necessary to come up with a view of your customers from these different systems.

This webinar is a back-to-the-basics, practical guide to getting a 360 degree view of your customers. We'll cover how to combine metrics in self-service dashboards that give everyone in your company a better understanding of your customers, and the ability to spot trends, identify opportunities to cross-sell, up-sell or simply target them more effectively, and ultimately optimize your customer relationships. 

Check out our 30-minute webinar recording to learn about:

  • The sales, operations, financial, and customer support metrics you should be looking at
  • The chart and graph types that work best with these metrics
  • A way to leverage available systems and technology to remain nimble with your metrics (prioritizing and subscribing to them)
  • A solution for pulling together silo'd data into one integrated view

Presenter: Dwight deVera, arcplan Senior VP, Solutions